This is very simple: the costs incurred for shipping have to be paid in some way. Most webshops pass these costs on as a sort of surcharge in the sales price of the products. There are also online flower shops that say to deliver for FREE but then make the bouquet or flower arrangement smaller by incorporating fewer flowers.
We can all make our products slightly more expensive and thereby pretend that we do not charge shipping costs - as usually happens with other web shops.
However, we think this is unfair because in this way customers who order multiple items are punished because they are actually charged double shipping costs.
The online stores that do not charge shipping costs, therefore earn without you noticing the 'no shipping costs' .........
We prefer to keep the costs open and fair!
"Sometimes one pays most for the things one gets for nothing"
Source: Saturday Evening Post Interview with G.S Viereck, 26-10-1929