A passionate artisan, Alfred boasts over four decades of experience as a florist and floral designer. His journey in the floral world includes time spent in flower shops across various countries and over 30 years as the proprietor of his own successful business. Adding to his rich professional profile, Alfred's education in business management complements his hands-on experience, which includes serving in multiple management capacities for companies in both the Netherlands and the United States. His commitment to the craft extends to education, having functioned as an examiner for the Floral Design program at Groenhorst College in Velp. This diverse background allows him to bring a unique perspective, combining artistic flair with strategic insight and educational expertise, to every floral creation, whether it's an elegant arrangement or a complex large-scale design.